Decision details

(Time: 3.52pm to 3.59pm)

The Executive received and considered report 76/07 of the Strategic Director and Monitoring Officer, which proposed the adoption of the communications strategy for the Vale as part of the corporate priority to improve internal and external communications.  The strategy was based on information from the Senior Management Team and the service areas, the staff and Member survey and the public general satisfaction survey completed last financial year by polling company Ipsos MORI, as part of the Best Value Performance Indicator requirement.  The strategy was built from the Council's current position and its aims for the next three years. 

Members welcomed the strategy and congratulated the Communications Team for its hard work and success.  It was noted that since the introduction of the team, the percentage of negative press the Council received was reducing.  However, Members asked that as part of the strategy efforts were made to make the Council’s website one of the best. 

R E C O M M E N D E D

(a)              that the draft strategy to implement the Communications Policy be approved in principle; and

(b)              that the following Communications Policy, which underpins the communications strategy, be adopted:

“The Council will adopt and implement a Communications Strategy which aims to safeguard and continuously improve:

§                     Customer satisfaction

§                     Involvement, engagement and information flow with staff and the community

§                     The Vale’s reputation

§                     The Vale’s website”